![]() The main goal of tag auditing is to identify points of failure (broken tags) on your website and make sure that they are fixed on time. This process needs to be carried out in regular intervals to make sure that the data you collect from your website is accurate, which is key to making important business decisions. These systems should be able to crawl your website and look for those tags which are broken and also inform you of the tags which are working correctly. In such cases, you need to consider using one of the tag auditing tools which are available on the market. However, for medium or large size websites, it is not possible to do manual audits. It is only easy to do manual audits if you have very few pages on your website. You can perform a tag audit manually or by using tag auditing tools. Tag auditing is a first step to ensure that we are collecting the right data. ![]() ![]() Tag auditing is the process of scanning tags on your website to ensure that you are collecting data accurately.īy conducting tag auditing, we are just making sure that all the data collecting tools, like Google Analytics, Google Tag Manager, Facebook and any third party tools, are tracking codes implemented on your website are working properly without any issues. Custom Google Analytics Tag Auditing System.Table of contents for creating your own Google Analytics Tag auditing system
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